论文部分内容阅读
1. "new naturalism" style of book cover design
The cover is also called "book cover"， "cover"， also known in ancient times "book clothing"， is an important part of the book. The form， style and aesthetic taste of the cover also affects and infects the readers unconsciously. Therefore， the cover design only grasps the theme and spirit of the book， and highly generalizes on the materials and ideas， then it will be concise and expressive， which makes people very interesting. The author thinks that the book cover design in current our country exists excessive decoration， the lack of connotation， book designers to cater to the requirements of the press or the bookseller， in book design art design， abandoned the design elements， the nature of the advertising effect of one-sided pursuit of book covers， is a general feeling of cover design beautifully dressed， colors， and add to the society as the wind， make books lack of cultural implication and scroll breath， lost books of the most essential inner function. These completely deviate from the trend of "new naturalism" style development of book design. However， zhu has a totally different design concept from them. His book design works pay much attention to nature， mainly reflecting on the observation of natural phenomena and laws. "Beside the worms" mainly tells the world of worms， and records the story of the book garden and the insects nearby. On the cover of this book， zhu yingchun is partially folded inspired by the window gaps， which is an interesting form of insect formation "dew" and "hide" on the cover. The top of the crevice reads： "where you overlook， there is a wonderful world." The inner page of the book is in the form of both pictures and texts， which organically combines photography， hand-drawn illustration and text， and forms a coordinated and unified format effect with the cover. The design features of this "new naturalism" style not only make the readers feel the life course of the micro world， but also make the books form a unique cultural temperament.
2. "new natural style" of book layout design
Layout design is an important part of book binding. It is a unified design by text arrangement， font size and font selection， picture and graphics arrangement and column division. Make the structure of each part balance and coordinate， provide the reader with convenient and comfortable reading space. Mr. Zhu yingchun also used the "new naturalism" style incisively and vividly in the layout design of books. For example， "design poems" is a collection of creative poems created by zhu yingchun. The format of the book is that zhu yingchun designs his poems into the form of visual illustration， and achieves the double artistic conception of words and graphics， and produces the poetic effect of graphics， vivid images and interesting. For example， in the poem "little bee" in the book， the sound of the bees bumping against the glass is used to describe the repeated scattered arrangement of "buzz" and "touch". It describes the situation of the bees hitting the glass， looking for the exit and finally falling down due to exhaustion. Another example is a poem about people who were robbed in a bus. It shows how much money changes with the decrease of the strokes of "money". Through the changes of the strokes of "money"， it is a metaphor for the scene of people fighting with gangsters. "Design poetry" utilizes the expression form of "new naturalism" style， makes the poetry graphical through the distortion of the characters and the free arrangement of the layout in the present diversified era of "reading pictures"， guides the readers to understand and comprehend the artistic conception in the poetry from the visual form， and broadens the artistic form of poetry creation. In the free typesetting， the "image" of the poem reveals its unique natural flavor， which makes the work present its unique artistic features. 3. "new naturalism" style of book material
The ancients said that the beauty of implements depends to some extent on the beauty of materials. According to the contents of the book， zhu yingchun first chose the right materials to make the appropriate "wedding clothes". For example， the cover of the book "no cutting" is made of kraft paper and the red line of the sewing machine， which reflects the manual interest of the book. The inner pages of the book alternate between light yellow kraft paper and white paper， which complement the "edge" form of the book， forming the artistic characteristics of traditional Chinese books and bringing a unique aesthetic experience to the readers. For example， the cover of "design poem" adopts corrugated paper， which changes the bookbinding form to form a bare ridge effect. Then， the cover of vignettes selects soft dark green sea surface material， and processes the four corners of the book into rounded form， and adopts the form of bare ridge， which is round and compact. "Quotations duchamp" USES silver aluminum foil， with a modern， rebellious post-modern flavor， with a strong visual impact. For example， in the book "ink and powder ink"， zhu yingchun chose soft and extremely thin paper to show the effect of dramatic curtain， making the overall characteristics of the book appropriate to the gentle and beautiful art style of kunqu opera. With these different paper presents different fate encounter， the material and the temperament of the book dovetail， zhu yingchun not only USES the "new naturalism" style perfectly in the book material design application， but also presents the powerful artistic appeal.
作者簡介：谢洪晶（1992.6—），女，汉族，籍贯：山东聊城人，齐鲁工业大学艺术学院，17级在读研究生，硕士学位，专业：艺术设计，研究方向：视觉传达设计。
The cover is also called "book cover"， "cover"， also known in ancient times "book clothing"， is an important part of the book. The form， style and aesthetic taste of the cover also affects and infects the readers unconsciously. Therefore， the cover design only grasps the theme and spirit of the book， and highly generalizes on the materials and ideas， then it will be concise and expressive， which makes people very interesting. The author thinks that the book cover design in current our country exists excessive decoration， the lack of connotation， book designers to cater to the requirements of the press or the bookseller， in book design art design， abandoned the design elements， the nature of the advertising effect of one-sided pursuit of book covers， is a general feeling of cover design beautifully dressed， colors， and add to the society as the wind， make books lack of cultural implication and scroll breath， lost books of the most essential inner function. These completely deviate from the trend of "new naturalism" style development of book design. However， zhu has a totally different design concept from them. His book design works pay much attention to nature， mainly reflecting on the observation of natural phenomena and laws. "Beside the worms" mainly tells the world of worms， and records the story of the book garden and the insects nearby. On the cover of this book， zhu yingchun is partially folded inspired by the window gaps， which is an interesting form of insect formation "dew" and "hide" on the cover. The top of the crevice reads： "where you overlook， there is a wonderful world." The inner page of the book is in the form of both pictures and texts， which organically combines photography， hand-drawn illustration and text， and forms a coordinated and unified format effect with the cover. The design features of this "new naturalism" style not only make the readers feel the life course of the micro world， but also make the books form a unique cultural temperament.
2. "new natural style" of book layout design
Layout design is an important part of book binding. It is a unified design by text arrangement， font size and font selection， picture and graphics arrangement and column division. Make the structure of each part balance and coordinate， provide the reader with convenient and comfortable reading space. Mr. Zhu yingchun also used the "new naturalism" style incisively and vividly in the layout design of books. For example， "design poems" is a collection of creative poems created by zhu yingchun. The format of the book is that zhu yingchun designs his poems into the form of visual illustration， and achieves the double artistic conception of words and graphics， and produces the poetic effect of graphics， vivid images and interesting. For example， in the poem "little bee" in the book， the sound of the bees bumping against the glass is used to describe the repeated scattered arrangement of "buzz" and "touch". It describes the situation of the bees hitting the glass， looking for the exit and finally falling down due to exhaustion. Another example is a poem about people who were robbed in a bus. It shows how much money changes with the decrease of the strokes of "money". Through the changes of the strokes of "money"， it is a metaphor for the scene of people fighting with gangsters. "Design poetry" utilizes the expression form of "new naturalism" style， makes the poetry graphical through the distortion of the characters and the free arrangement of the layout in the present diversified era of "reading pictures"， guides the readers to understand and comprehend the artistic conception in the poetry from the visual form， and broadens the artistic form of poetry creation. In the free typesetting， the "image" of the poem reveals its unique natural flavor， which makes the work present its unique artistic features. 3. "new naturalism" style of book material
The ancients said that the beauty of implements depends to some extent on the beauty of materials. According to the contents of the book， zhu yingchun first chose the right materials to make the appropriate "wedding clothes". For example， the cover of the book "no cutting" is made of kraft paper and the red line of the sewing machine， which reflects the manual interest of the book. The inner pages of the book alternate between light yellow kraft paper and white paper， which complement the "edge" form of the book， forming the artistic characteristics of traditional Chinese books and bringing a unique aesthetic experience to the readers. For example， the cover of "design poem" adopts corrugated paper， which changes the bookbinding form to form a bare ridge effect. Then， the cover of vignettes selects soft dark green sea surface material， and processes the four corners of the book into rounded form， and adopts the form of bare ridge， which is round and compact. "Quotations duchamp" USES silver aluminum foil， with a modern， rebellious post-modern flavor， with a strong visual impact. For example， in the book "ink and powder ink"， zhu yingchun chose soft and extremely thin paper to show the effect of dramatic curtain， making the overall characteristics of the book appropriate to the gentle and beautiful art style of kunqu opera. With these different paper presents different fate encounter， the material and the temperament of the book dovetail， zhu yingchun not only USES the "new naturalism" style perfectly in the book material design application， but also presents the powerful artistic appeal.
作者簡介：谢洪晶（1992.6—），女，汉族，籍贯：山东聊城人，齐鲁工业大学艺术学院，17级在读研究生，硕士学位，专业：艺术设计，研究方向：视觉传达设计。