这家公司一直希望让“卡车文化”在中国生根发芽——看似空洞,但背后却有着其商业逻辑多年以来,来自瑞典的商用车公司一直希望让“卡车文化”在中国生根发芽——看似空洞,但背后却有着其商业逻辑。作为仅关注高端用户群的斯堪尼亚而言,更规范的物流行业、更有素养的司机、更高水平的维修人员,意味着市场将更接受高端卡车。也因此,近年来,斯堪尼亚一直试图通过一系列活动,提高人们对物流行业各个环节中对“人”的关注。双年举办的“斯堪尼亚卡车驾驶员大赛”旨在让外界意识到卡车司机驾驶技术的价值,让外界更理解这一 The company has always wanted to make “truck culture ” take root in China - it seems empty, but behind it has its business logic For many years, commercial vehicle companies from Sweden have always wanted “truck culture ” rooted in China Sprouting - seemingly hollow, but behind it has its business logic. For Scania, which focuses solely on the high-end user base, a more regulated logistics industry, more capable drivers and more advanced maintenance personnel mean the market will be more receptive to high-end trucks. Therefore, in recent years, Scania has been trying to raise awareness of “people ” in all aspects of the logistics industry through a series of activities. Biannual “Scania truck driver Contest ” is designed to make the world aware of the value of truck driver driving technology, so that the outside world more understand this