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藏族传统吉祥图案拥有着独特而浓郁的民族色彩和个性,蕴含着人们对美好理想的向往与追求。民族元素与商品的有机结合,既能很好的满足人们对个性美的追求,又能间接的传承民族文化,保护民族特色遗产。本文对藏族传统吉祥图案进行了简要介绍,并对当前的市场运用情况进行了调查。结合甘肃省甘南藏族自治州的走访结果以及了解到的市场现状,分析当前藏族吉祥图案运用在商品经济中存在的一些问题,提出了相应的对策。
Tibetan traditional auspicious patterns have a unique and rich national color and personality, contains people’s longing for the beautiful ideal and pursuit. The organic combination of national elements and commodities can not only satisfy the people’s pursuit of the beauty of personality well, but also indirectly inherit the national culture and protect the heritage of national characteristics. This article gives a brief introduction of Tibetan traditional auspicious patterns and investigates the current situation of the market. Based on the visiting results of Gannan Tibetan Autonomous Prefecture in Gansu Province and the current situation of the market, this paper analyzes some problems existing in the application of auspicious patterns in the commodity economy and puts forward corresponding countermeasures.