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随着我国招标投标法律体系逐步形成、监管机制不断清晰、招标投标市场迅速发展、招标采购效益明显提高,招标代理行业得到了快速发展。在行业成熟期,招标代理机构同样面临来自内部与外部环境的威胁,文章引入行业吸引力-企业竞争能力矩阵的战略分析工具,对影响招标代理机构发展的因素进行分析,并提出招标代理机构市场战略的具体方法。
With the gradual formation of China’s legal system of bidding and tendering, the regulatory mechanism has been kept clear, the bidding and bidding market has been rapidly developed, the benefits of bidding and purchasing have been significantly improved, and the bidding and agency industry has been rapidly developed. In the maturity of the industry, the bidding agencies also face the threat from the internal and external environment. The paper introduces the industry attractiveness - the strategic analysis tool of the enterprise competitiveness matrix, analyzes the factors that affect the development of the bidding agencies, and proposes that the bidding agency market The specific strategy of the strategy.