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当前社会逐渐进入新媒体时代,对人们的生活以及工作都带来许多影响,尤其是人们接受信息的方式更是发生重大变化。这对当前的档案宣传工作也带来一定启示:即可以在新媒体的时代中逐渐拓展宣传途径,进而可以有效适应当前的社会发展需要,这对推动档案事业走向规范化以及科学化都有积极作用。在本文分析当前档案宣传的情况,然后主要分析在新媒体的发展背景下,档案宣传方式的具体策略,希望能够对我国档案管理工作带来积极作用。
Nowadays, the society has gradually entered the new media era and brought many impacts on people’s life and work. In particular, the way in which people receive information changes even more. This also brings some enlightenment to the current file publicity work: it can gradually expand the publicity channels in the era of new media and thus can effectively adapt to the current social development needs, which has a positive effect on promoting the standardization and scientificization of the file industry . This article analyzes the current situation of file publicity, and then mainly analyzes the specific strategies of file publicity in the background of new media development, hoping to bring a positive effect on the file management in our country.