With the development of globalization and information technology, online company profile has been an effective commu?nication channel between companies and their target customers or clients. Online company profile, as a specific genre, has the dis?tinct features and functions in commercial activities. This study aims to do linguistic study of the constitution and the role of these company profiles about sporting goods for communication on the Internet. To realize it, six company profiles have been selected from the official websites of each sports company. The genre analysis of these samples is conducted from the perspective of Hasan’s Contextual Configuration (CC) and Generic Structure Potential (GSP). This thesis attempts to give the suggestions on how to compose a company profile for readers and sporting companies and the reference for the related researches in the future.