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国家教育部提出了部分高校向职业化教育转型的要求以来,如何建立有效评价机制对专业教学进行科学评价是目前教学改革的首要工作。市场营销专业教学具有理论性和实践性相结合以及侧重实践的特点,我们认为应该对该专业过去的教学评价机制实施相应的变革,这包括重新对市场营销专业教学评价进行定位,体现职业化教育特点;调整市场营销教学评价主体,优化教学评价质量;重新设置教学评价时间节点,侧重学生在实习与就业期间的教学评价;加强教学评价双方的沟通,提高纠正教学偏差的效率。
Since the Ministry of Education put forward the requirement of some colleges and universities to transform vocational education, how to establish an effective evaluation mechanism to conduct scientific evaluation of specialized teaching is the primary task of teaching reform at present. The teaching of marketing specialty has the combination of theory and practice as well as the characteristics of practice. We think that we should make some corresponding changes to the teaching evaluation mechanism in the past. This includes re-positioning the teaching evaluation of marketing major and embodying professional education The main body of teaching evaluation is to adjust the quality of teaching evaluation and optimize the quality of teaching evaluation. The teaching evaluation time node is set again, focusing on the teaching evaluation of students during internship and employment. The two sides should strengthen the communication between teaching evaluation and improve the efficiency of correcting teaching errors.