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我们为什么不自觉地为商品买单?因为我们的心已经向广告商泄密了。我们常常会感到奇怪,那些有意义的符号(品牌)是怎样被创造出来的,甚至当我们自称对某些物品不会产生购买冲动后,为什么我们还是会不由自主地被它影响。即便到了今天,我们仍然纠缠于内心的两难境地——一方面我们想要成为独立的个体,另一方面又觉得自己属于一个更大的群体,我们时时刻
Why do we not pay for goods consciously? Because our hearts have been compromised advertisers. We are often wondered how those meaningful symbols (branding) were created, and why we are involuntarily affected even when we claim we are not impulsively buying certain items. Even today, we are still entangled in our inner dilemmas - on the one hand we want to become independent individuals and on the other hand feel we belong to a larger group, and we always have time