(上部分见本刊2005年第3期)四、媒介经营管理03—04年新闻刊物发表媒介经营管理方面文章篇数就两年来的研究主题看,主要是如下几个研究热点:一是媒体集团的核心竞争力问题;二是报业集团的发展;三是媒体资本运营问题;四是国外媒体经营管理的介绍。关于对媒体集团的核心竞争力的研究文章,所选的统计刊物上都有很多。中山大学公共传播系的李法宝就我国加入世界贸易组织后,中国新闻传媒将面临的机遇和挑战问题,提出需要加强中国新闻传媒核心竞争力的观点。文章 (Part of the first part of the magazine published in 2005 3) Fourth, the media management 03-04 news media published articles on media management articles on the two years of research themes, mainly the following research hot spots: First, the media The core competitiveness of the Group; second is the development of newspaper groups; third is the issue of media capital operation; fourth is the introduction of foreign media management. There are many statistical publications on the research articles on the core competencies of media groups. Li Fubao, Department of Public Communication, Sun Yat-sen University, raised the issue of the opportunities and challenges China’s news media will face after China’s accession to the World Trade Organization and put forward the need to strengthen the core competitiveness of China’s news media. article