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色彩与我们的生活息息相关,色彩在各个领域中都被应用到,尤其在橱窗广告设计领域。论文阐述了色彩的心理感受,色相的感受与应用,主题色和环境色的关系,让我们了解色彩在设计、表达程度和宣传效果上对广告的影响。突出色彩的搭配能产生更震撼人心的视觉效果。一个成功的设计作品,色彩拥有生命力,可以感染观众的情绪。对色彩运用多作深入的了解与研究,定会创造出更优秀的广告作品。
Color and our lives are closely related to the color has been applied to all fields, especially in the window advertising design. The paper expounds the psychological experience of color, the experience and application of hue, the relationship between the theme color and the environment color, and let us know the impact of color on the advertisement in terms of design, expression and publicity. Outstanding color collocation can produce more striking visual effects. A successful design work, color has vitality, can affect the audience’s emotions. The use of color for more in-depth understanding and research, will create a more excellent advertising works.