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基于4G网络的迅速发展,微信公众平台作为新媒体时代下的一种传播媒介,在对各类时事事件的传播影响越来越大。太极拳做为中华文化的代名词和全球参与人数最多的健身项目,其赛事时事状况信息对参与者的了解和及时掌握有着重要的影响。文章以第八届焦作国际太极拳交流大赛为例,对其首次使用微信公众平台,及时发布赛事信息为研究对象,通过对赛前、赛中、赛后的信息类型发布,以及对参与者的调查访问,分析得出微信公众平台的使用对赛事顺利进行、参与者合理安排自己时间以及保障大赛顺利完成有着重要的影响。
Due to the rapid development of 4G networks, the WeChat public platform, as a medium under the new media age, has an increasingly greater impact on the dissemination of various current affairs events. Taijiquan as a synonym for Chinese culture and the world’s largest number of participants in fitness programs, events information on the status of the event participants understand and grasp the important impact. Taking the 8th Jiaozuo International Taijiquan Communication Contest as an example, this article uses for the first time the WeChat public platform to disseminate event information as the research object. By publishing information types before, during and after the match, The survey and analysis made it clear that the use of the WeChat public platform has an important impact on the smooth progress of the competition and the reasonable arrangement of participants’ time and the smooth completion of the competition.