马克思主义是中国社会主义现代化建设过程中所要遵循的基本指导思想。为达到更好地指导民众生活实践的目的,需要将马克思主义大众化。马克思主义大众化需要有效地传播途径作为支撑。近年来,以网络技术和通讯技术为基础发展起来的新媒体正在以不可阻挡的趋势成为信息传播的主要渠道之一。新媒体传播速度快、传播范围广以及信息量大等特点为马克思主义大众化提供了新的思路和宣传渠道。研究如何有效地利用新媒体推动马克思主义大众化进程,能够为马克思主义宣传提供借鉴。 Marxism is the basic guiding principle to be followed in the process of China’s socialist modernization. To achieve the goal of better guiding people’s life practice, it is necessary to popularize Marxism. The popularization of Marxism needs to be effectively supported by the means of transmission. In recent years, the new media, which is based on network technology and communication technology, is becoming an irresistible trend as one of the main channels of information dissemination. The new media has the characteristics of high speed of communication, wide spread of information and large amount of information, which provides new ideas and propaganda channels for the popularization of Marxism. Studying how to make effective use of new media to promote the process of popularization of Marxism can provide reference for Marxism propaganda.