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随着我国经济水平的不断发展,人们对娱乐生活更加注重,电视选秀娱乐节目不断出现,其中明星真人秀节目倍受瞩目。湖南卫视《我是歌手》栏目连续多次占据同时段收视率第一,吸引了各年龄段的人的注意力,成为人们茶余饭后的火热话题,取得了巨大成功。本文将介绍《我是歌手》节目组,并从策划角度、制作角度、营销角度等来分析它的成功之道,并着重分析它所体现的创新营销方法。
With the constant development of our country’s economy, people pay more attention to entertainment and livelihood, and the TV talent shows and entertainment programs are constantly appearing. Among them, the reality TV show has drawn much attention. Hunan Satellite TV “I am a Singer” section occupy the same time many times the ratings of the first time, attracting the attention of people of all ages, as a hot topic after people gossip, and achieved great success. This article will introduce “I am a singer” program group, and from the planning point of view, production perspective, marketing point of view to analyze its success, and focus on analysis of the innovative marketing methods embodied.