城市综合体招商之难,固然在于体量大,业态多和关系复杂,然而,换个角度观察,眼高手底的“轻敌”和无疾而终的“无奈”往往是“难”的另一种表现形式。文章从实证的经验和教训给出了现实的解“难”之道。 The difficulty of investment in urban complex is not only because of its large volume but also many formats and complicated relations. However, from another angle of view, the “light enemy” at the end of the eye and the “helpless” without the end are often “difficult”. Another manifestation. The article gives a realistic solution to the problem of “difficulty” from the empirical experience and lessons learned.