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什么是破局?举个例子说明:煤气本身的泄漏不会产生爆炸,但当这些泄漏的煤气在封闭的空间里达到一个临界点时,一点火花足以引起巨大的爆炸。这说明了一个物理规律:当一个事物的发展到了一定的局限,稍遇一点外力,往往会出现某一种新的力量,发生量变或质变,这在哲学上我们称之为解构(或者破局)。运用在当前的营销上,尤其是一个市场的后进入者,要想突围成功,必须研究当前的市场氛围有没有这样一种被压抑的煤气(对手们的弱点),然后设计引爆,催生自己。下面,我们谈谈破局性攻击的四个案例。
As an example, there is no risk of explosion in the gas itself, but when these leaking gas reaches a critical point in an enclosed space, a little spark is enough to cause a huge explosion. This shows a law of physics: when the development of a thing reaches a certain limit, with a little external force, a certain kind of new force often appears, a certain amount of change or change occurs, which is philosophically called deconstruction (or break) . In the current marketing, especially after a market entrants, to break through the success, we must study the current market atmosphere is not such a pent-up gas (opponents weaknesses), and then detonated to give birth to ourselves. Next, let’s talk about four cases of a broken-down attack.