四川地震的发生,使得几乎在一夜之间,社会责任这把标尺的作用开始发挥出来。在2008这个奥运年里,社会责任成为企业极为重要的话题。这绝非偶然事件面前的偶发行为。之前,众多的国内 The occurrence of the earthquake in Sichuan made it almost overnight that the role of social responsibility began to be brought into play. In the 2008 Olympic year, social responsibility has become a very important topic for enterprises. This is by no means accidental incident before the accidental behavior. Before, numerous domestic