面子,是人们交流中必不可少的礼仪,无论是哪个文化圈的人,都有面子,并且有很多相同属性。东西方从属于不同文化圈,面子观存在很大差异,此种差异是因不同文化价值所形成的。西方面子观在某些方面略优于中国,在全球化背景下,中国人的面子观在某些方面正经受着冲击。 Face, is an essential etiquette people communicate, no matter which circle of culture, have face, and have many of the same attributes. Eastern and Western subordinate to different cultural circles, there is a big difference between the concept of face, this difference is due to the formation of different cultural values. In some respects, the western face value concept is slightly superior to China. Under the background of globalization, the Chinese people’s face value outlook is under certain impacts.