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伴随社会主义市场经济体制的日益完善,我国广告业取得了举世瞩目的发展成就。2014年,我国广告年经营额突破5600亿元,广告市场总体规模居世界第二位;而在1995年,这一数字仅为200多亿元。从这一项数据的变化已不难察觉整个行业发展之速。当前,广告的载体及传播模式已从传统媒体延伸到网络、社交媒体、精准推送等。在此背景下,9月1日正式施行的新《广告法》
With the improvement of the socialist market economic system, China’s advertising industry has made remarkable achievements in development. In 2014, the annual turnover of advertising in China exceeded 560 billion yuan and the advertising market was the second largest in the world. In 1995, this figure was only more than 20 billion yuan. Changes from this one data is not difficult to detect the rapid development of the entire industry. At present, the carrier of advertising and mode of transmission has been extended from the traditional media to the Internet, social media, precision push and so on. In this context, the new “Advertising Law” officially implemented on September 1