淡季销量的增长更多是从竞争对手手中抢来的“旺季做销量,淡季做市场”。在惨烈的市场竞争中,不但要求白酒企业在淡季要做市场,也要做销量。但显然,淡季销量的增长不会来源于市场的增量,更多来源于对手的减量,就是在对手松懈时从他们手中抢。这也是“淡季旺做”策略被采用的原因。 More off-season sales growth is robbed from the hands of competitors, “the peak season to do sales, off-season to do the market.” In the fierce market competition, not only requires liquor companies in the off-season to do the market, but also to do sales. But obviously, the off-season sales growth will not come from the market incremental, more from the opponent’s reduction, that is, loiters from their hands grab. This is also the reason why “off-season” strategy is adopted.