如今,在衣着类商品极大丰富的同时,消费者的购物习惯正悄然发生着转变,愈发多样化的购物渠道在消费者手中自如切换,倒推着企业与零售商在“全渠道”道路上摸索前行。在日前举办的“零极限:构建品牌全渠道”论坛上,嘉宾围绕“全渠道”这一主题,从品牌价值、未来走向、模式创新、战略规划等各个方面,对商业模式的转型变革做出了精辟的论述。 Nowadays, while the clothing products are greatly enriched, the shopping habits of consumers are quietly changing. The increasingly diversified shopping channels are easily switched among consumers and the enterprises and retailers are pushed back in the “omnichannel” Fumble ahead on the road. On the theme of “Zero Limit: Constructing Brand All Channels ” held recently, guests focus on the theme of “omni-channel”, from the aspects of brand value, future direction, pattern innovation and strategic planning, Transformational change made a brilliant discussion.