在公众眼里,企业形象是他们议论企业的第一话题在市场里,同品类商品的比较与选择,实际是对商品生产企业的评价当市场竞争深入到商品的竞争,而且这种竞争日趋白热化后,聪明的企业家开始把目光瞄向了自己企业的形象。因为商品开始让公众接受,多是用文字或图画性的广告,而丰富的语言和美丽的画面都会从不同角度展示本家商品的不同凡响。让顾客早一点接受自己,最强有力的手段就是让他们认识你的企业。被视为现代企业塑造形象经营战略的CI(Corporate Identity)系统,因而在中国的工商界开始备受推崇。 In the eyes of the public, corporate image is the first topic they talk about companies in the market, the comparison and selection of the same category of goods, in fact, is the evaluation of commodity production enterprises when the market competition goes deep into the competition of goods, and this competition is becoming more and more intense Afterwards, smart entrepreneurs began to look to their corporate image. Because the goods began to be accepted by the public, they were mostly written or pictorial advertisements, and the rich language and beautiful images displayed the extraordinaryness of the products from different perspectives. The most powerful way for customers to accept themselves earlier is to let them know your business. The CI (Corporate Identity) system, which is regarded as the image strategy of modern enterprises, has been highly praised in China’s business community.