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2013年是一个新的起点,也是一个艰巨的挑战,在严峻的经济形势下尤为如此。在媒体选择上,帅康依然瞄准中央电视台,在央视众多的广告资源中,CCTV新闻联播《天气预报》景观广告优异的数据表现吸引了帅康的注意:占据中央电视台黄金广告时段,5分钟强势聚焦观众注意力,每晚直达8亿观众。2012年,《天气预报》节目收视率达6.51%,市场份额达17.2%,到达率则达到61.8%,在全国各地区的收视数据均表现优异,观众对于景观广告保持高度评价,景观广告对企业品牌
2013 is a new starting point as well as a formidable challenge, especially in the severe economic situation. In the media selection, Shuaikang still targeting CCTV, many CCTV advertising resources, CCTV News Network “weather forecast” landscape advertising excellent data performance attracted Shuaikang’s attention: occupy the CCTV prime advertising session, 5 minutes strong focus on the audience Attention, 800 million viewers each night. In 2012, the weather forecast program reached 6.51% of the audience ratings, with a market share of 17.2% and an attainment rate of 61.8%. The ratings data of all regions showed outstanding performance. The audience spoke highly of landscape advertisements. Brand