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2008年,无论是奥运喜事,还是地震灾难,都对中国的企业提出了更高标准的社会责任要求。“大事件”以其独有的震撼力拷问着企业的社会责任意识。短期经济利润与长期社会价值有着怎样的微妙关系?CSC9000T推行过程中,企业的切切询问让我们看到了中国纺织服装企业的负责形象;而抗震救灾中,品牌的积极表现则让我们感受到了中国纺织服装企业的道义担当。品牌的真正价值就在于其释放出来的品格魅力。命运多舛的2008年,某种意义上,将是中国服装服饰企业在社会责任建设方面的一次跨越。为此,本期“商评”我们特别选择了“社会责任与商业价值”这一话题。中国纺织工业协会社会责任推广办公室首席研究员梁晓晖博士从战略高度解析了社会责任对于企业可持续发展的意义;新一代服装行业创业者李勇则用朴素的责任感重新阐释了企业在社会中的位置。他们,让我们看到了,无论是行业整体,还是企业个体,由负责而焕发出的巨大力量。
In 2008, both the Olympic Games weddings and the earthquake disaster put forward higher standards of social responsibility requirements for Chinese enterprises. “Big event ” with its unique power of torture corporate social responsibility awareness. Short-term economic profit and long-term social value of what kind of subtle relationship? CSC9000T implementation process, the company’s cutting-edge inquiry let us see the responsible image of China’s textile and garment enterprises; earthquake relief, the positive performance of the brand then let us feel the Chinese textile The moral responsibility of garment enterprises. The real value of the brand lies in its release of the character charm. Fate of 2008, in a sense, will be China’s clothing and apparel enterprises in social responsibility to build a leap. To this end, this issue “evaluation ” we have chosen “social responsibility and commercial value ” this topic. Dr. Liang Xiaohui, chief researcher of China Textile Industry Association’s Social Responsibility Promotion Office, analyzed the significance of social responsibility to sustainable development of enterprises from a strategic perspective. Li Yong, a new generation garment industry entrepreneur, reinterpreted the company’s position in society with a simple sense of responsibility. They, let us see, both in the industry as a whole, or individual business, by the responsible and glorious tremendous power.