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汽车产业是我国重要的支柱性产业,在经历了几十年的快速粗放型发展后,在经济体制改革的大潮推动下,走向了发展的转折点,在经济全球化的新时期,我国的自主汽车品牌要想求生存、求发展,必须要认识到市场营销的重要性。只有真正营造属于自己的品牌,同时推出针对不同市场环境的市场营销策略才能最终实现企业的利益和汽车产业的壮大。文章立足于我国当前汽车产业的实际情况,从汽车市场的需求角度出发,对我国自主品牌汽车的市场营销策略进行简要分析。
After a few decades of rapid extensive development, the automobile industry is an important pillar industry of our country. Driven by the tide of economic restructuring, the automobile industry has been turning to a turning point in the development. In the new era of economic globalization, China’s autonomous automobile To survive the brand, and development, we must recognize the importance of marketing. Only really create their own brand, while marketing strategies for different market conditions in order to ultimately achieve the interests of enterprises and the growth of the automotive industry. Based on the actual situation of China’s current automobile industry, the article analyzes the marketing strategies of China’s own-brand cars from the perspective of the demand of the automobile market.