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许可他人使用是注册商标权人利用其商标权最常见的方式,注册商标权人与被许可人通过约定使用期间、地域和方式来规范双方在商标许可使用关系中的权利义务。商标权许可使用合同到期后,商标权人依法收回注册商标权,但对于被商标使用人精心经营的商标的增值利益如何分配这个问题,学术界与实务界却存在争议。一种观点认为商标增值部分仍归属于注册商标权人;另一种观点认为根据公平原则,被许可人在经营商标的过程中付出了劳动并促成商标增值的结果,理应分享商标到期增值的利益。本文更偏向于第二种观点,即商标许可到期后,被许可人有权对商标增值部分进行分割,但双方可根据预见的商标增值空间事先订立合同或事后评估,亦可加入灵活的激励机制,使使用人更好地激发商标价值。下面本文将从国外立法例、国内学说分析以及实务案例几方面论证商标增值利益的分配问题。
Permission to use others is the most common way for registered trademark owners to use their trademark rights. Registered trademark owners and licensees regulate the rights and obligations of both parties in the licensing relationship through the agreed time, region and method. After the expiration of the licensing contract for trademark rights, the trademark owner reclaims the registered trademark rights according to law. However, there is controversy between academia and the substantive circles about how to allocate the added benefits of the trademarks that the trademark users carefully manage. One view is that the part of the value added of the trademark still belongs to the registered trademark owner. Another view is that according to the principle of fairness, the licensee, in the process of running the trademark, has paid labor and contributed to the result of increasing the value of the trademark. interest. This article prefers the second view that after the license expires, the licensee has the right to split the value-added part of the trademark. However, both parties may make prior contractual or ex-post evaluation according to the anticipated value-added space of the trademark, and may also join the flexible incentive Mechanism to enable users to better stimulate the brand value. The following article from the foreign legislation, domestic doctrine analysis and practical cases of several aspects of the distribution of value-added benefits of trademark issues.