以两条由供应商、制造商、零售商组成的三级供应链为研究对象,在供应链间stackelberg博弈和链内完全动态博弈同时存在的情形下,比较分析了现实可能存在的16种组合模式下供应链的市场价、市场需求量和利润,结果表明,全部联盟策略为主导供应链的占优策略,对于从属供应链来说,采取何种联盟策略受到主导供应链的决策和产品替代度的影响. Taking the three-level supply chain composed of suppliers, manufacturers and retailers as the research object, the 16 possible combinations of realistic stacks can be analyzed under the condition that both the stackelberg game and the complete dynamic game in the chain coexist. The results show that the alliance strategy is the predominant strategy of the dominant supply chain. For the subordinate supply chain, the alliance strategy is dominated by the decision of the supply chain and product substitution Degree of influence.