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大众传媒不仅改变了人类信息传播的方式,而且改变了人的思维方式和生活方式。大众传媒是社会思想转型的推动力量。当前,高校的思想政治教育遇到的瓶颈,其问题就在于其不能与大众传媒对教育方式和教育理念更新的要求相匹配。大众传媒时代不仅要建立一种符合“社会思想转型”需要的新型的教师与学生之间的“传”“受”关系,更重要的是要利用大众传媒为思想政治教育拓展正向输出渠道,让高校的思想政治教育真正在社会思想转型的时代焕发出新的生机与活力。
The mass media has not only changed the way of human information dissemination, but also changed people’s way of thinking and way of life. The mass media is the driving force for the transformation of social thought. At present, the bottleneck encountered in the ideological and political education in colleges and universities is that it can not match the mass media’s requirements for updating educational concepts and educational concepts. The era of mass media should not only establish a “relationship” between new teachers and students that meet the needs of “social transformation”, but more importantly, make use of the mass media for ideological and political education Expand the positive output channels, so that the ideological and political education in colleges and universities in the era of social thinking really glow new vitality and vitality.