本文从设计心理学的角度剖析了消费者态度形成的多方面因素,再例举与各因素相关联的品牌案例进行正反两方面的论证,最后根据正反案例的对比分析得出如何提升品牌形象的方法,希望能对国内品牌的形象提升起到一定的帮助和促进作用。 This article from the perspective of design psychology analyzed many aspects of the formation of consumer attitudes, and then cited all the factors associated with the case of the brand positive and negative arguments, and finally according to positive and negative cases of comparative analysis of how to enhance the brand The image of the method, hoping to enhance the image of the domestic brand play a helping and promoting role.