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从新媒体的诞生到普及,受众对新闻内容的获取也从传统媒体走向了网络时代。网络被称为第四媒体,但网络时代的带来,也很大程度上给广播、报纸等传统媒体带来了冲击,尤其是广播。广播新闻引以为傲的时效性没了优势,而广播互动性差的劣势反而更加突出。很多人产生人了对广播会渐渐从人们生活中消失的担忧。于是,越来越多的从业人员开始研究广播在网络时代的出路。
From the birth of new media to popularization, the acquisition of news content by the audience has also moved from traditional media to the Internet age. The Internet is called the fourth media, but brought by the Internet era has also greatly affected the traditional media such as radio and newspapers, especially broadcasting. The timeliness of broadcasting news prides itself on no advantages, and the disadvantages of poor radio interaction are all the more pronounced. Many people produce concerns that radio will gradually disappear from people’s lives. As a result, more and more practitioners began to study the way out of broadcasting in the Internet age.