现阶段,随着我国社会主义市场经济的日益发展,人们生活水平和生活质量不断提高,对媒体行业发展提出了更高要求。本文针对传统媒体与新媒体融合的发展现状以及存在的问题,提出几点有效的措施和建议,从而逐步实现传统媒体与新媒体融合,实现媒体行业的又好又快发展。 At this stage, with the continuous development of the socialist market economy in our country, people’s living standard and quality of life are constantly improving, putting higher demands on the development of the media industry. This article aims at the current situation and existing problems of the integration of traditional media and new media, and puts forward some effective measures and suggestions to gradually achieve the integration of traditional media and new media so as to achieve a sound and rapid development of the media industry.