随着我国社会主义商品经济的发展,商业广告在社会经济生活中的地位和作用日趋重要。同时,某些广告客户和广告经营者利用虚假广告,进行不正当竞争,损害用户和消费者利益的非法行为也不断出现。为了有效地惩治这种违法行为,在刑法典中增设虚假商业广告罪已成为保护商品经济健康发展的迫切需要。我国立法机关也已着手有关本罪的立法研究工作。 With the development of China’s socialist commodity economy, the status and role of commercial advertising in social and economic life are becoming more and more important. At the same time, some advertisers and advertising operators make use of false advertisements to engage in unfair competition and continue to illegally breach the interests of users and consumers. In order to effectively punish such illegal activities, it has become an urgent need to establish a false commercial advertisement crime in the criminal code to protect the healthy development of commodity economy. Our legislative organs have also embarked on the legislative research on this crime.