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在当前新媒体语境下,电视译制片的生存和发展面临着诸多不确定因素。电视译制片虽难以再现上世纪的辉煌,但也不意味着将会在影视市场上消亡。电视译制片在新媒体环境下面临两方面的机遇和挑战:一是内容形态的求新求变,二是传播渠道的优化调整。本文试图通过实证数据,归纳总结出电视译制片未来发展的可行性路径。本研究以两套数据为依据:一是通过问卷星平台随机多平台发送问卷,共回收有效问卷1115份,问卷内容主要集中于受众人口统计学变量、触
Under the current new media context, the survival and development of TV translation films are faced with many uncertainties. Although it is difficult to reproduce the brilliant television in the last century, it does not mean that it will die in the film and television market. Television translation in the new media environment facing two opportunities and challenges: First, the content of the form of innovation and change, the second is the optimal adjustment of the communication channels. This paper attempts to summarize the feasibility of the future development of TV translation films through empirical data. This study is based on two sets of data: one is to send questionnaires through random multi-platform questionnaire platform, a total of 1115 valid questionnaires were collected, the questionnaire content mainly focused on demographic variables, touch