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摘要：The rapid development of the world hotel industry has not only created new opportunity to our domestic developing hotel industry, but also brought us more challenges and motivations to our relevant education. So it's necessary for us to strengthen the international profession skills and improve the international teaching level and change old teaching structures.
关键词：hotel English teaching；international profession abilities；advanced and detailed teaching
中图分类号：H31 文献标识码：A 文章编号：1009-0118（2011）-11-0-01
1.Introduction
As the domestic hotel markets get more international, China has become the hotel group's collection of the world famous land, not only for capital expansion and penetration, but also as changed the quality of Chinese hotel, management ideas and methods to improve cultural awareness and language quality and professional quality of staff. So English plays an important role in the hotel industry.
2 Hotel English Teaching Professional of the Internal Subdivision
2. 1 The Market Segments and Product Positioning
Currently, hotel operation have different classification criteria according to different types, the most common location is at the hotel classification and divided by the price level of luxury and high-grade type, mid-range, economical etc.. Different operating level, they configured the room into a full set of inter-type, extended stay type and apartment type, age and youth hostel type, as well as the meeting type, fitness and health club type, self-oriented, theme-based and other new accommodation facilities according to the structure .
2.2 The Depth of Teaching is not enough
If the hotel described in the Teaching of English departments and the specific content is not detailed enough to work, some work will contact with the goods or commodities, no physical or cognitive learning can view pictures. Teaching should be given to different categories and a certain degree of in-depth study. The interesting and relevant content will see sought-after students to learn. The lack of description innovative modern hotel atmosphere, hot information, and related degree are not enough.
3 The Measure of Promoting the Hotel English Teaching Reform
3.1 To learn about Values
It is important to enable students to understand the world famous hotel companies in the various cultures, values, business goals spirit of service, service standards, service features, etc. It puts forward to progress with the times from an objective quality of the staff because of the progress of time, consumer demand for personalized and industry competition are on the requirements. Little JW Marriott said "Culture is the life-thread and glue that links our past, present, and future".
3.2 How to Follow the World Level
PMS is now scheduled to an implement computer module. There is a real management tool. Therefore, we must pay attention to EMS (electronic management system )on the hotel, interactive multimedia VOD (video on demand) and TQM(total quality management) and a series of software, understanding of the English name as well as daily operating accessories, learning English expression to keep up with the world hotel management ,
3.3 Break the Single-instruction
We should emphasis its value, culture and dynamic after breaking the single-instruction and strengthening foreign language teaching of the diversity of modern hotels.We should realize a virtuous cycle state after studying the depth of professional knowledge. Based on demand-driven, it refers to hotels English education and builds hotels English curriculum model. Based on the overall knowledge, we can broaden the knowledge of the hotel structure and the teaching of English-related areas.
4 Conclusions
The rapid development in the new economy of today, international talents in the market economy has become the most valuable scarce resources, and talents outputting is to cultivate outstanding international talents and accomplishments of the most important source of inspiration. Therefore, we have to constantly reform, innovate, and actively follow the latest domestic and international tourism and hotel developments.
参考文献：
[1]Denney G Rutherford. Hotel Management and Operations[M].梁晓波,王才美,刘亚琴译.长沙:湖南科学技术出版社,2001.
[2]Grahame T Bilbow,PHD,John Sutton. Longman English Modern Hotel Industry[M].管燕红,译.北京:外语教学与研究出版社,2004.
[3]James A Bardi.Modern American Hotel Lobby Management[M].李颜,李纯,译.长沙:湖南科学技术出版
[4]蔡基刚.ESP与我国大学英语教学发展方向[J].外语界,2004,(2).
关键词：hotel English teaching；international profession abilities；advanced and detailed teaching
中图分类号：H31 文献标识码：A 文章编号：1009-0118（2011）-11-0-01
1.Introduction
As the domestic hotel markets get more international, China has become the hotel group's collection of the world famous land, not only for capital expansion and penetration, but also as changed the quality of Chinese hotel, management ideas and methods to improve cultural awareness and language quality and professional quality of staff. So English plays an important role in the hotel industry.
2 Hotel English Teaching Professional of the Internal Subdivision
2. 1 The Market Segments and Product Positioning
Currently, hotel operation have different classification criteria according to different types, the most common location is at the hotel classification and divided by the price level of luxury and high-grade type, mid-range, economical etc.. Different operating level, they configured the room into a full set of inter-type, extended stay type and apartment type, age and youth hostel type, as well as the meeting type, fitness and health club type, self-oriented, theme-based and other new accommodation facilities according to the structure .
2.2 The Depth of Teaching is not enough
If the hotel described in the Teaching of English departments and the specific content is not detailed enough to work, some work will contact with the goods or commodities, no physical or cognitive learning can view pictures. Teaching should be given to different categories and a certain degree of in-depth study. The interesting and relevant content will see sought-after students to learn. The lack of description innovative modern hotel atmosphere, hot information, and related degree are not enough.
3 The Measure of Promoting the Hotel English Teaching Reform
3.1 To learn about Values
It is important to enable students to understand the world famous hotel companies in the various cultures, values, business goals spirit of service, service standards, service features, etc. It puts forward to progress with the times from an objective quality of the staff because of the progress of time, consumer demand for personalized and industry competition are on the requirements. Little JW Marriott said "Culture is the life-thread and glue that links our past, present, and future".
3.2 How to Follow the World Level
PMS is now scheduled to an implement computer module. There is a real management tool. Therefore, we must pay attention to EMS (electronic management system )on the hotel, interactive multimedia VOD (video on demand) and TQM(total quality management) and a series of software, understanding of the English name as well as daily operating accessories, learning English expression to keep up with the world hotel management ,
3.3 Break the Single-instruction
We should emphasis its value, culture and dynamic after breaking the single-instruction and strengthening foreign language teaching of the diversity of modern hotels.We should realize a virtuous cycle state after studying the depth of professional knowledge. Based on demand-driven, it refers to hotels English education and builds hotels English curriculum model. Based on the overall knowledge, we can broaden the knowledge of the hotel structure and the teaching of English-related areas.
4 Conclusions
The rapid development in the new economy of today, international talents in the market economy has become the most valuable scarce resources, and talents outputting is to cultivate outstanding international talents and accomplishments of the most important source of inspiration. Therefore, we have to constantly reform, innovate, and actively follow the latest domestic and international tourism and hotel developments.
参考文献：
[1]Denney G Rutherford. Hotel Management and Operations[M].梁晓波,王才美,刘亚琴译.长沙:湖南科学技术出版社,2001.
[2]Grahame T Bilbow,PHD,John Sutton. Longman English Modern Hotel Industry[M].管燕红,译.北京:外语教学与研究出版社,2004.
[3]James A Bardi.Modern American Hotel Lobby Management[M].李颜,李纯,译.长沙:湖南科学技术出版
[4]蔡基刚.ESP与我国大学英语教学发展方向[J].外语界,2004,(2).