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笔者坐在美泰位于加州埃尔塞贡多总部一间明亮的粉色房间,摆弄一个全世界只有20人知晓的芭比娃娃。这个新芭比娃娃的诞生过程严格保密,被设计者冠以“黎明计划”(Project Dawn)的代号,甚至对自己的配偶也守口如瓶。这是美泰的一招险棋。芭比并不只是一个时尚娃娃。这个品牌每年在全球150多个国家销售额高达10亿美元。部分由于每个10美元的亲民价格,美国3~12岁的女孩92%都拥有一个芭比娃娃。她是几代人某种美国审美标准的全球象征,像米老鼠一样风靡全球。
The author sits at a bright pink room at Mattel’s headquarters in El Segundo, California, where she touches a Barbie doll, known only to 20 people worldwide. The birth of the new Barbie doll was kept strictly confidential and was branded “Project Dawn” by the designers, and even kept a tight lid on one’s spouse. This is the United States and Thailand a move chess. Barbie is not just a fashion doll. The brand has annual sales of more than $ 1 billion in more than 150 countries around the world. Due in part to the $ 10 per family-friendly price, 92% of U.S. girls aged 3 to 12 have a Barbie doll. She is a global symbol of some American aesthetic standard for generations, sweeping the globe like Mickey Mouse.