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近些年来,随着旅游业的市场化改革,中国旅游业得到迅速发展,提高了人们的生活品质,逐渐受到了社会各界的普遍关注。特别是,近些年来,旅游产品普遍呈现“质量差,服务差,价格高”的特性,这造成了广大游客的不满,不利于中国旅游业的长远发展,我国政府和社会各界人士开始探讨如何通过制定和完善旅游业调控政策。旅游业政策制定和完善的前提是对旅游业市场状况的清醒认识,而旅游业的供求现状可以作为旅游业市场运行情况的依据。
In recent years, with the market-oriented reform of the tourism industry, China’s tourism industry has developed rapidly and people’s quality of life has been improved, which has gradually drawn the widespread concern of the community. In particular, in recent years, tourism products have generally been characterized by “poor quality, poor service and high prices”, which has caused widespread dissatisfaction among tourists and is not conducive to the long-term development of China’s tourism industry. My government and people from all walks of life started Explore how to formulate and improve the tourism regulation and control policies. Tourism policy formulation and improvement of the premise is the tourism market conditions a clear understanding of the tourism supply and demand status as the basis for the operation of the tourism market.