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我们已经进入微传播时代,微视频成为我们这个时代的标志性产品。面对微视频呈现出的人人参与、多向传播、海量覆盖的态势,广播电视人应当直面变革,积极应对,以优质的产品赢得用户的关注。本文从创意、真挚情感与优质形象的结合、叙事技巧等三个方面论述了优秀微视频应当具备的品质和技巧,认为只有优秀微视频才能适应市场竞争,铸造品牌,增强用户的黏度。
We have entered the era of micro-propagation, micro-video has become a landmark of our time. The face of micro-video showing everyone involved, multi-directional communication, massive coverage of the situation, radio and television people should face the change, and actively respond to the high quality products to win the user’s attention. This article discusses the qualities and skills that outstanding micro video should possess in three aspects: creativity, sincere emotion and high quality image, narrative skill and so on. It considers that only excellent micro video can adapt to market competition, mold brand and enhance user’s viscosity.