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由于新出台的《全国性文艺新闻出版评奖管理办法》的规定,同时为了提高电视剧及电视广告评选的质量及奖项的含金量,中国电视金鹰奖由一年一届改为每两年举行一次。经中国电视艺术家协会、中国广告协会电视委员会协商,第二十三届电视广告金鹰奖广告评选改为2006年举行,2005年将不再进行金鹰奖的任何评选活动。作为作品的征集单位,我刊对这次管理办法所造成的不可抗力深表遗憾,同时对给予我们强力支持的各广告公司表示由衷的歉意。我刊郑重承诺,将在《广告人》杂志中陆续刊载已寄到杂志社的作品,其他公司准备参选的作品也可继续投递至《广告人》,我们将择优刊载。欢迎业内同仁踊跃参加,来年再续金鹰缘。本期我们精选了23个非常具有代表性的,无论从创意还是拍摄角度来说都很精彩的电视广告,请读者欣赏。
Due to the newly promulgated “Measures for the Administration of the Administration of Commentary on the National Arts Press and Publication,” and in order to improve the quality of TV dramas and TV advertisements and the gold content of awards, the Golden Eagle Award of China Television was changed from biennial to biennial once a year. The Chinese TV Artists Association, China Advertising Association, the Television Committee consultation, the twenty-third television advertising Golden Eagle Awards selection of ads replaced by 2006, 2005 Golden Eagle Awards will no longer conduct any selection activities. As a solicitation agency for the work, I deeply regret the force majeure caused by this management measure and sincerely apologize to all the advertising agencies that gave us strong support. I solemnly promised that we will publish the works that have been sent to the magazine in “Advertisers” magazine. The works that other companies are going to run for may also be delivered to “Advertisers”. We will give you an excellent selection. Welcome to actively participate in the industry colleagues, the year after another Golden Eagle edge. In this issue we have selected 23 highly representative TV commercials, both creative and filming, for readers to enjoy.