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当今社会,广告已经深入到我们的生活中,但几乎都是酒类、电器类、日用品等工业产品的广告,到农产品广告较少,且大部分广告质量比较差。广告作为信息传播最有力的工具之一,对与产品的信息的传递、品牌的树立、与消费者的沟通,发挥着重要的作用。本文对农产品广告学现状和市场进行简要的分析,希望我国农产品广告策略能有较大的提升。
In today’s society, advertisements have penetrated into our lives. However, almost all advertisements for industrial products such as alcohol, electrical appliances and daily necessities have fewer advertisements on agricultural products and most advertisements are of lesser quality. As one of the most powerful tools for information dissemination, advertising plays an important role in the communication of information with products, the establishment of brands and the communication with consumers. This article analyzes the status quo of agricultural products advertising and the market briefly, hoping China’s agricultural products advertising strategy can be greatly improved.