很多企业都喜欢在创新前做大量的市场调查,问消费者对新产品感觉如何。其实消费者的喜好不一定能准确反映出产品未来的市场。传统的调查受制于两个因素:第一,民众的经验限制了他们对未来的想象力;第二,民众无法判断当各个商业元素组合在一起时产生的整体力量。消费体验的 Many companies like to do a lot of market research prior to innovation and ask consumers how they feel about new products. In fact, consumer preferences may not accurately reflect the product’s future market. The traditional investigation is governed by two factors: first, the experience of the people limits their imagination of the future; and second, the general public can not judge the overall strength that arises when the various business elements are combined. Consumer experience