目前,多数企业虽然对打造核心竞争力有所认识,但是往往停留在理念层面,在具体实施上存在许多不足,如自主知识产权缺乏、管理结构不合理、经营视野短浅、营销渠道单一、人力资源欠缺等。其中人力资源欠缺,尤其是高端人才缺乏是制约企业打造核心竞争力的重要因素。人是企业经营管理行为的主体。 At present, although most enterprises are aware of their core competitiveness, they often stop at the concept level and there are many shortcomings in their implementation. For example, lack of independent intellectual property rights, unreasonable management structure, short management perspective, single marketing channel, and human resources Lack and so on. The lack of human resources, especially the lack of high-end talent is an important factor that restricts enterprises to build their core competitiveness. Man is the main body of business management.