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私房菜是新餐饮时代的代表,品牌化是私房菜餐饮企业发展的必然途径。笔者对私房菜餐饮企业品牌化经营的必要性和品牌化过程中产生的问题进行了分析,提出私房菜餐饮企业品牌化道路策略。中国餐饮业经历了二十余年发展进入了一个新的时代——新餐饮时代。新餐饮时代的重要表象是品牌餐饮,私房菜就是新餐饮时代的代表,品牌化是私房菜餐饮企业发展的必然途径。一、私房菜的文化特征(一)体验论饮食首先是一种感官刺激,再由感官刺激到营养,至精
Private kitchen is the representative of the new restaurant era, branding is the inevitable way for the development of private food and catering enterprises. The author analyzes the necessity of branding operation of private-owned catering enterprises and the problems arising from the branding process, and proposes the strategy of branding the private catering enterprises. Chinese restaurant industry has experienced more than 20 years of development has entered a new era - the new restaurant era. The important appearance of the new catering era is brand catering. Private catering is the representative of the new catering era. Branding is the inevitable way for the development of private catering industry. First, the cultural characteristics of private kitchens (A) experiential diet The first is a sensory stimulation, then stimulated by the senses to nutrition, to fine