印象管理是一种人们试图控制他人对自己形成某种印象的过程。印象管理是协调人际关系,进行组织管理的重要手段。高校图书馆员的印象管理有着历史原因和现实需要,高校图书馆员印象构建必须与数字化图书馆的发展、队伍建设和服务工作创新结合起来。 Impression management is a process in which people try to control what others think of themselves. Impression management is to coordinate interpersonal relationships, an important means of organizational management. The impression management of college librarians has historical reasons and realistic needs. The librarian impression construction in colleges and universities must be combined with the development of digital library, team building and service innovation.