随着一、二级城市市场容量的基本饱和,占人口多数的县、乡镇和农村市场,也就是营销意义中的三、四级市场,越来越显现出重要的市场地位。特别是近年来随着政府惠农政策的落实,农村居民收入大幅度增加,农民支付能力迅速增强,农村作为一个有着巨大消费潜力的庞大市场日益受到企业的重视。 With the basic saturation of the market capacity of primary and secondary cities, the counties, towns and rural markets that make up the majority of the population, that is, tertiary and tertiary markets in the marketing sense, have increasingly shown an important market position. Especially in recent years, with the implementation of the government’s preferential agricultural policies, the income of rural residents has increased substantially and the ability of farmers to pay has rapidly increased. As a huge market with huge consumption potential, rural areas are increasingly valued by enterprises.