图书品牌是从“品牌”这一概念中衍生出来的,是品牌的种概念。品牌,《辞海》的解释是:“品牌,亦称‘厂牌’、‘牌子’,指企业对其提供的货物或劳务所定的名称、术语、记号、象征、设计,或其组合,主要是供消费者识别之用。”品牌的组成可分为两部分,一是品牌名称,是指品牌中可用 Book brand is derived from the concept of “brand” is the brand concept. Brand, “Cihai” interpretation is: “brand, also known as ’brand’, ’brand’, refers to the goods or services provided by the enterprise name, term, symbol, symbol, design, or combination thereof, mainly For consumer identification purposes. ”The composition of the brand can be divided into two parts, one is the brand name, is the brand available