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我国的传统图形艺术源远流长,发展到今天已有几千年的历史。早在文字诞生之前,先民就开始使用图形来传达思想与沟通感情,中国传统图形渗透在现代标志设计中,现今最具有代表性的莫过于2008北京申奥标志。该标志在奥运五环的变形过程中,渗透进了中国传统图形“中国结”的意念,从“中国结”的“形”“意”“神”三个方面来进行分析与沿用。
The traditional graphic arts of our country have a long history and have been developed to today for thousands of years. Early in the text before the birth, the ancestors began to use graphics to communicate thoughts and feelings of communication, traditional Chinese graphics infiltration in the design of modern logo, the most representative today than in 2008 Beijing Olympic bid logo. The logo infiltrated into the traditional Chinese pattern of “Chinese knot” in the transformation of the Olympic Rings, from the three aspects of “shape ” “meaning ” and “god ” of “Chinese knot ” To analyze and follow.