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从《愤怒的小鸟》的全球风靡,到《植物大战僵尸》席卷智能手机和平板电脑,APP已成为时下都市年轻人手掌机上的必备利器。上海通用汽车也不甘人后,面向它的80后消费群体,启用了新兴的移动互联营销战术。近日,上海通用汽车别克品牌“跨界”发布的一款名为“Encore全城大搜·藏”的APP游戏,开始了品牌的移动互联之旅。
From the global rage of Angry Birds to the Zombies swept through smartphones and tablets, APP has become a must-have tool for young urbanites nowadays. Shanghai GM is also unwilling, after its 80 consumer groups, enabled the emerging mobile Internet marketing tactics. Recently, Shanghai GM’s Buick brand “Cross ” released a called “Encore city big search Tibetan” APP games, began the brand mobile Internet journey.