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广告的诉求表现,在逐步演变为国际化之后,基本仍将分为“销售性广告”与“企业性广告”两大类。因为广告的主要任务,一是销售企业所生产的产品,二是不断创造与提升企业在社会上的声誉。这两大类广告的诉求,在进入2000年以后,也许会有所演变,然而在现阶段,尚未发现有新的变化。但销售性广告的诉求表现,在注重利用画面指导消费大众用好商品这一点上,已见在努力加强。
The performance of advertising appeals will gradually be divided into two categories: “sale advertising” and “corporate advertising” after it gradually evolves into internationalization. Because of the main task of advertising, one is to sell the products produced by the company, and the other is to continuously create and enhance the company’s reputation in the society. The demands of these two types of advertisements may have evolved after entering the year 2000. However, at this stage, no new changes have been found. However, the performance of sales advertisements has been seen in efforts to strengthen the emphasis on the use of screens to guide the consumer to use good products.