论文部分内容阅读
服装品牌战略与运营是在服装高校中应市场需求而启动的新课程,以培养具有品牌战略理论知识和创意思维的营销人才。本文在考虑服装营销类专业课程的特殊性的基础上,厘清服装品牌战略课程的定位和课程建设目标,从师资建设、教研学术、教学改进等各方面进行课程建设的思考,探讨如何在教学中引导学生成为更符合未来需求的复合型人才。
The clothing brand strategy and operation is a new curriculum initiated in the apparel universities in response to market demand to cultivate marketing talents with brand strategy theory knowledge and creative thinking. This article takes into account the specificity of the professional courses in apparel marketing, clarifies the positioning of the brand strategy courses and the objectives of curriculum construction, and considers the curriculum construction in terms of teacher construction, teaching and research, and teaching improvement, and discusses how to use it in teaching. Guide students to become more complex future talents.