《中国企业家》第22期特写《京东众筹意在前端》京东众筹今年7月杀将入局,不过5个月,竟吃下了国内众筹的半壁市场。“三个爸爸”、贝昂这样的品牌凭借京东众筹一系列推广筹到了钱,还赢得了名声。其实众筹者也承认,自己看重的不是钱而是京东带来的关注度和流量。京东也说要通过众筹,把业务延伸到设计、研发、营销等前端环节。 “Chinese Entrepreneurs” 22nd feature “Jingdong crowdfunding in front-end” Jingdong crowdfunding In July this year, killing will be made, but 5 months, actually ate half the domestic crowdfunding market. “Three Dad ”, Beyon such brand with Jingdong raised a series of promotion raised money, also won the reputation. In fact, public fund-raising also admit that they value not the money but the concern and traffic brought by Jingdong. Jingdong also said that through crowdfunding, the business extends to design, research and development, marketing and other front-end links.