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品牌商与代理商逐步走向“小河有水大河满”的格局。最多的时候北京俊思伊卓品牌管理有限公司总经理黄朝晖代理了10多个服装品牌,但如今她认为,现有渠道资源已不再紧缺。“进商场很容易,但支撑下去很难,利润不高,好的百货商场资源还是不多。”在2014中国服装经销零售商联席会议北京区沙龙活动上,黄朝晖表示,“现在国际品牌已经感觉到在中国的一家高端商场开店意义不是很大,收益也不高。早期他们寻找合作伙伴是看你有没有好的渠道,现在是看你有没有好的运营团队,看你在二、三线市场的渠道资源。”
Brand and agents gradually move “Small rivers have water full ” pattern. Up to the time Beijing Jun Si Yi Zhuo Brand Management Co., Ltd. General Manager Huang Zhaohui agent more than 10 clothing brands, but now she believes that the existing channel resources are no longer in short supply. “Into the mall is easy, but the support is difficult, the profit is not high, a good department store resources are not many.” “2014 China Apparel Distribution Retailer Joint Conference Sharon activities in Beijing, Huang Zhaohui said,” Now International brands have felt that in a high-end shopping mall in China is not a big significance, the benefits are not high. Early search partners to see if you have a good channel, it is now to see you have a good operating team to see you at Second, third-line market channel resources. "